News analysis

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    The second day of debate at iGB Live! saw panel discussions focus on how affiliates can make an impact in new markets.

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    The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

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    With regulatory scrutiny of operators’ responsible gaming and player protection processes increasing, operators need to ensure their advertising is compliant with an evolving set of industry standards. However, as Income Access’ Melissa Del Gaudio points out, customers are increasingly motivated by trust when transacting with a brand, meaning businesses that embrace social responsibility could profit significantly.

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    3 July 2019

    June's exclusive look at Optimove iGaming Pulse data shows that while sports betting dropped off after the Champions League final, casino showed a steadier trend during the month

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    The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.

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    Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.

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    Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.

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    Spain’s consumer rights ombudsman has called for a ban on gambling advertising and the Socialist Workers' Party (PSOE) has pledged new restrictions on the industry. One of Spain’s leading gambling lawyers offers some insights into what the country’s licensees are facing in the year ahead.

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    3 May 2019

    iGamingBusiness.com has agreed a new partnership with marketing and customer retention specialist Optimove to bring readers exclusive insights into player habits from a range of different markets, across all igaming verticals. In April's edition, research lab team leader lead Omer Liss reports on an uptick in player activity and investigates the impact of the first leg of Tottenham Hotspur's Champions League semi final against Ajax Amsterdam

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    In the second part of his masterclass on running white label operations, Denis Lukovkin of iGaming content and software provider Innovaventis outlines how a newly launched brand can gain traction, and customers, in a crowded industry

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    While men still make up the majority of igaming players, Optimove research reveals that women are actually the more valuable customers. Ahead of International Women’s Day, which falls this Friday (March 8), Optimove vice president of revenue Asaf Cohen digs into the data to show that women are winning the Battle of the Sexes in online gaming.

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    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

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    The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.

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    2 July 2018

    Leading tipster site bettingexpert.com evaluates the mobile betting platform and app offerings of 26 of the most popular bookmakers

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    UX is often thought of as something only big companies do. Oliver Liebscher of Digital Fuel Marketing outlines simple, actionable steps that all affiliates can take.

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    Looming regulations and marketing, mobile and machine advances, read Part 4 of our industry experts' predictions for the year ahead.

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    Last year saw industry advertising come under increased political, regulatory and public scrutiny. Chris Elliott and Beth French of Wiggin LLP look at the main developments and how they might impact stakeholders in 2017.

  • article
    9 January 2017

    App marketing has come a long way. User-level data is now more granular than ever and igaming companies should leverage its potential, says Dorothy Creaven.

  • article
    6 September 2016

    As DraftKings and FanDuel look beyond the States to build up their businesses, Jon Trigg looks at the challenges awaiting the dominant US companies.

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