News analysis

  • article
    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

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    A combination of segregated player pools across EU markets and PokerStars' overwhelming dominance mean the sector needs to rethink its focus, Sam Miranda writes.

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    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared. 

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    Real-money igaming operators have been jumping into the social gaming vertical while social companies are equally interested in the real money equivalent.

  • article
    12 July 2013

    Bonuses and special offers and promotions are an integral part of the online betting and gaming sector. But while 'bonusing' punters is important, it must be done in a productive way.

  • article
    15 May 2013

    Setting the right key performance indicators (KPIs) is a vital ingredient for success in the igaming space. Daniela Castillo, marketing and communications manager at iMovo, explains how operators can get a long term perspective of all the data at their disposal and how they can make use of it

  • article
    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

  • article
    20 March 2013

    Mark McGuinness, managing director of eMainstream Marketing, looks at what social betting and gaming has to offer. 

  • article
    17 October 2012

    Sports sponsorships by betting companies are dominated by football deals, with new ones seeing established betting companies targeting newly-regulated markets such as Italy and Spain and through the support of local clubs. 

  • article
    16 October 2012

    Corruption in sports betting is, with doping, the major issue to affect the sporting world. A match-fixing scandal has a huge impact on the credibility of any sport and by its very nature, illegal or corrupt betting is virtually impossible to quantify. So what are sporting bodies and online bookmakers doing to stop corrupt betting?

  • article
    15 October 2012

    Football clubs in newly-regulated markets such as Spain and countries such as Germany which tolerate sponsorships by online bookmakers have been numerous in signing up betting partners and sponsors. 

  • article
    15 October 2012

    Some sports properties that will not associate themselves with sportsbooks for moral reasons, but relationships between betting companies and sports rights owners are becoming increasingly important.

  • article
    8 October 2012

    This mobile betting overview is an extract from the 2012  Digital sports betting report published by iGaming Business

  • article
    5 October 2012

    With personalisation and localisation of services high on the agenda of many gaming operators, understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives. 

  • article
    4 October 2012

    Mobile betting or gaming is now ubiquitous and all encompassing as data and information is available at the tip of our fingers. This excerpt from the iGaming Business Digital sports betting report looks at 'Betting and connected portable devices', notably how smartphones are getting even smarter and download for mobile apps.

  • article
    3 October 2012

    This following article is the introduction to the iGaming Business report: ‘Digital sports betting: a market assessment and outlook’, which examines the main issues surrounding the growing digital sportsbook industry including betting market overviews; areas of opportunity; factors affecting growth in the industry; marketing strategies of online and mobile sportsbooks, regulatory issues and the growing role of smartphones, social media and in-play betting. 

  • article
    11 April 2012

    Technology, regulation and other legal issues all play key roles in the growth of online sports betting. In this chapter, the Digital sports betting report looks at how operators have addressed these challenges. 

  • article
    10 April 2012

    How do you compete in an already congested but lucrative market? Simon Trim, Managing Director at Sporting Solutions and Grant Storry, VP Business Development at Bet Smart Media, offer their thoughts. 

  • article
    17 February 2012

    The growth in mobile internet presents a golden opportunity for gaming companies to launch new mobile-focused services and engage connected users with offers and promotions while they’re on the move. Partnering with trusted technology experts means the gaming industry can use SMS in innovative ways to promote services, gain users and grow revenue, says Oisin Lunny, Senior market development manager at OpenMarket.

  • article
    15 February 2012

    There has been a noticeable and dramatic increase of in-play betting content in recent years. It is now expected that there will be over 100 in-play markets offered for any major football match. For operators competing in this dynamic market, the questions being asked to the technology directors and chief operating officers is: what comes next, how much, and what do we need to do to maintain momentum and market share? Will Slater, founder of sportsbook software specialist Geneity, reports.

     

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