The Good Causes element of lotteries is often overshadowed by the promotion of the opportunity to win life-changing sums. But recent events have shown there are results to be gained from making sure messaging includes both areas. Joanne Christie reports
In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
The inaugural edition of ICE North America opened with an overview of the impact of the novel coronavirus (Covid-19) from H2 Gambling Capital, while expert panels explored how igaming is being leveraged by a crisis-hit land-based sector and digital transformation in the US lottery space
With single event betting once again on the agenda, and momentum towards regulation building in Ontario, Canada’s igaming market looks set to be opening up. However, don’t expect similar progress in other provinces, writes Jake Pollard.
There’s a shift taking place in the lottery world, with digital innovators increasingly looking to forge B2B partnerships with licensed lotteries. Joanne Christie explores whether competitors can become allies
The UK National Lottery operator has seen digital sales surge since implementing its strategic review in 2017, but is also facing increased competition on a number of fronts as it weighs a bid for the new licence from 2023. By Joanne Christie
A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?
Gambling on lotteries has long been viewed differently to other forms of gambling. But as the lines between the different types of operators, games and verticals become increasingly blurred, is it time for a rethink? Joanne Christie reports
While Ireland proved a positive test case for the lottery betting sector’s collective approach to lobbying, its highest profile exponent has found the going far from easy in other territories following product bans in the UK and Australia. But this is no reason for Lottoland to deviate from its core markets strategy, chief executive Nigel Birrell tells Joanne Christie.
In the second part of iGaming Business' rundown of the year to date's most popular news stories, we see that viewers were particularly interested in US developments, while regulatory progress in Germany also attracted a lot of hits.
Victor Espinosa believes that his company’s self-service terminal, originally conceived as a lottery ticket vending machine, could become a widely used solution in markets with a low level of internet penetration. Here he explains how Loto Punto was established, and the obstacles it faces in its native Colombian market.
While lottery betting may have been banned in Australia this year, messenger services backed by the purchase of the matching ticket abroad are still active and entirely legal, according to experts. Joanne Christie considers if we can expect to see more players enter the market.
H2 Gambling Capital and iGaming Business are pleased to bring you the LatAm iGaming Dashboard, featuring growth projections for the Latin American region. With markets such as Brazil and Argentina moving towards introducing regulation, and the Colombian market already open for business, gross win for the region is expected to almost double from 2019 to 2024.
Zeal Network is preparing for major changes in its core German market, with its acquisition of Lotto24 to prompt a pivot away from lottery betting in the country. Chief executive Helmut Becker explains how the shift will position the business for future growth - and why lottery betting is far from dead.