The Good Causes element of lotteries is often overshadowed by the promotion of the opportunity to win life-changing sums. But recent events have shown there are results to be gained from making sure messaging includes both areas. Joanne Christie reports
With nominations for iGB’s Most Influential Women 2020 now open, iGB catches up with those who made last year's Top 10 to find out what they’ve been up to since, as well as get their views on who deserves to feature this year.
In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
The inaugural edition of ICE North America opened with an overview of the impact of the novel coronavirus (Covid-19) from H2 Gambling Capital, while expert panels explored how igaming is being leveraged by a crisis-hit land-based sector and digital transformation in the US lottery space
There’s a shift taking place in the lottery world, with digital innovators increasingly looking to forge B2B partnerships with licensed lotteries. Joanne Christie explores whether competitors can become allies
The final six months of the decade saw talk of regulatory crackdowns continue, with pressure growing on operators across a number of markets and verticals. Elsewhere M&A activity rose to the fore, with a number of high-profile acquisitions announced during the period
There’s been a lot of talk in recent years about how lotteries need to attract younger players and move online to stay relevant. But they mustn’t forget about their core player base, the audience heard at various panels at ICE. Joanne Christie reports.
The UK National Lottery operator has seen digital sales surge since implementing its strategic review in 2017, but is also facing increased competition on a number of fronts as it weighs a bid for the new licence from 2023. By Joanne Christie