News analysis

  • article
    4 December 2019

    Deep into autumn, is the industry gearing towards hibernation or holiday celebration? Optimove’s iGaming Pulse gives a peek into the industry and its various aspects. What can operators learn from November’s performance in sports and casino?

  • news_analysis

    Regulators’ lack of understanding of the scale of affiliate marketing or even how it works is already hitting the sector hard, and the situation is only going to get worse before it gets better, according to Responsible Affiliates in Gambling chair Clive Hawkswood.

  • news_analysis

    Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.

  • article
    6 September 2019

    The lack of a major sporting event may have led to a drop in player activity in August 2019, but as the latest data from Optimove's iGaming Pulse shows, players acquired during the month may actually have greater longer-term value than those acquired around events such as the World Cup

  • news_analysis

    While many questions remain unanswered regarding the future of igaming in African’s most populous nation, the growth fundamentals remain solid for operators with the right acquisition and retention strategies, writes Sarafina Wolde Gabriel

  • news_analysis

    Mathew Symmonds’ meetings with affiliate managers at conferences used to come to an abrupt end when he revealed he was generating most of his traffic from Africa. Not so today. We find out how he entered the affiliate business and established WinDrawWin and PredictZ as the leading portals focused on these markets

  • news_analysis

    Wiggin's Sarah MacDonald examines the conclusions that can be drawn from GambleAware's interim report into the effect of gambling marketing on children, and what action should be taken by operators.

  • news_analysis

    The second day of debate at iGB Live! saw panel discussions focus on how affiliates can make an impact in new markets.

  • news_analysis

    The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

  • news_analysis

    With regulatory scrutiny of operators’ responsible gaming and player protection processes increasing, operators need to ensure their advertising is compliant with an evolving set of industry standards. However, as Income Access’ Melissa Del Gaudio points out, customers are increasingly motivated by trust when transacting with a brand, meaning businesses that embrace social responsibility could profit significantly.

  • article
    3 July 2019

    June's exclusive look at Optimove iGaming Pulse data shows that while sports betting dropped off after the Champions League final, casino showed a steadier trend during the month

  • news_analysis

    In the second of a two-part interview, Kindred CMO Elen Barber discusses the changing tools, technologies and responsibilities of a marketing executive in the igaming industry

  • news_analysis

    In the first of a two-part interview, Kindred CMO Elen Barber says bonuses may soon be a thing of the past and explains how the operator has been preparing for the shift

  • news_analysis

    The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.

  • news_analysis

    Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.

  • news_analysis

    Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.

  • article
    4 June 2019

    May's exclusive look at Optimove's iGaming Pulse data sees research lab team lead Omer Liss examine a steady increase in customer activity across sports and casino 

  • news_analysis

    Spain’s consumer rights ombudsman has called for a ban on gambling advertising and the Socialist Workers' Party (PSOE) has pledged new restrictions on the industry. One of Spain’s leading gambling lawyers offers some insights into what the country’s licensees are facing in the year ahead.

  • article
    3 May 2019

    iGamingBusiness.com has agreed a new partnership with marketing and customer retention specialist Optimove to bring readers exclusive insights into player habits from a range of different markets, across all igaming verticals. In April's edition, research lab team leader lead Omer Liss reports on an uptick in player activity and investigates the impact of the first leg of Tottenham Hotspur's Champions League semi final against Ajax Amsterdam

  • news_analysis

    In the second part of his masterclass on running white label operations, Denis Lukovkin of iGaming content and software provider Innovaventis outlines how a newly launched brand can gain traction, and customers, in a crowded industry

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