News analysis

  • article
    7 February 2019

    The latest social casino rankings from Eliers & Krejcik Gaming signal that market leader Playtika is seeing revenue stagnate as it broadens its focus beyond casino-style games

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    NetEnt chief executive Therese Hillman gives an unvarnished account of the supplier’s struggles in 2018 and explains how she plans to turn the business around in 2019.

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    Operators could be missing a trick by focusing too much on reaching out to new players instead of tapping up their existing player base, says Guy Hasson

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    After a sluggish third quarter, the social casino market returned to growth in the final quarter of 2016, with strong performances from SciGames, Product Madness and PlayStudios.

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    The past quarter was one of mixed fortunes as impressive performances from Playtika or Sci Games contrasted with those from DoubleDown or Zynga.

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    Q3 was mixed: impressive performances from Playtika, Sci Games, Product Madness and Super Lucky vs. DoubleDown, Zynga, and Big Fish, according to Eilers & Krejcik Gaming.

  • article
    18 August 2016

    The acquisition of Playtika by the Shanghai Giant Network Technology for US$4.4bn shows that the social gaming sector is a serious, cash generative business. But the deal also has repercussions for the sector as a whole, writes Joanne Chrisite.

  • article
    2 February 2016

    The social casino sector experienced a second consecutive period of sub-par growth in the third quarter of 2015, with some publishers adapting better than others to the ongoing transition away from Facebook/web gaming to mobile, writes Adam Krejcik of Eilers Research.

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    The sector experienced another period of sub-par growth in Q3. Some publishers adapted better than others to the move from Facebook/web gaming towards tablets, writes Adam Krejcik of Eilers Research.

  • article
    29 July 2014

    Adam Krejcik of Eilers Research provides an overview of the social casino gaming market, tracking market size, revenue estimates and market share for all the major publishers.

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    The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.    

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    Real-money igaming operators have been jumping into the social gaming vertical while social companies are equally interested in the real money equivalent.

  • article
    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players