News analysis

  • article
    25 March 2014

    The introduction of the Point of Consumption tax in the UK is a major milestone for the igaming sector, but integrating land-based and remote gaming activities, catering to the mobile and tablet punters and being able to work off strong customer loyalty and brand awareness will be just as important, explain Simon Oaten, lead partner, and David Perry, senior manager, Betting and Gaming Team at Deloitte.