News analysis

  • article
    4 December 2013

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

  • news_analysis

    Play It Gaming is a real money and social mobile gaming developer focusing on emerging markets and feature phones, co-founder Cory Cleveland explains why mobile and digital innovation, coupled with growing income levels among Indians, Brazilians or Chinese citizens, will lead the way in opening up the sheer volume of players in those markets.

  • article
    21 November 2013

    Many igaming eyes are focusing on Latin Amercia, even if many operators have been working there unregulated for a number of years. The region is very promising for the industry, but as Albert Agustinoy Guilayn, attorney at DLA Piper Spain, explains, many of the continent's biggest markets are, at best, at the very early stages of regulating their igaming sectors. 

  • article
    3 October 2013

    The debate on what's best, mobile native app or HTML5, could go on forever and (understandably maybe) doesn't get everyone's juices going. But there are key criteria that must be considered when choosing between the two platforms and the reason is simple: users spend more time on their smartphones or tablets surfing the web, as Dr Chris Chrisostomidis of Intralot Interactive explains.

  • article
    3 October 2013

    Sports betting remains the key growth driver in mobile gambling currently, but many factors are falling into place, one of most notable ones being forthcoming regulation in the US, which will make mobile casino the leading vertical in the sector according to Juniper Research, and enable global stakes to go from US$19.5bn 2011 to more than US$100bn in 2017.

  • article
    1 October 2013

    Multi-channelling is no longer the reality of a few tech-savvy enthusiasts, but the reality for millions, writes Anant Swarup, founder and director of MediaRunSearch, and igaming operators must respond to users' needs and habits.

  • article
    1 October 2013

    Fondly remembered as “The Father of Advertising”, David Ogilvy has been quoted as saying the following: “I do not regard advertising as entertainment or an art form, but as a medium of information.” But really, what could an advertising executive, whose career highpoints took place in the 1950s and 60s, teach us about the SEO-based, hyper-interactive world we live in today? Shelby Landeck of Income Access investigates

  • news_analysis

    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared. 

  • news_analysis

    Real-money igaming operators have been jumping into the social gaming vertical while social companies are equally interested in the real money equivalent.

  • article
    15 May 2013

    Setting the right key performance indicators (KPIs) is a vital ingredient for success in the igaming space. Daniela Castillo, marketing and communications manager at iMovo, explains how operators can get a long term perspective of all the data at their disposal and how they can make use of it

  • article
    13 May 2013

    Devan Govender, chief software architect at BetOnSoft, analyses how gaming system architectures have evolved over the years.

  • article
    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

  • article
    8 May 2013

    Responsive web design (RWD) is constantly gaining traction in the igaming industry as well as in other sectors.

  • article
    19 March 2013

    What strategies can operators employ to safeguard against the visible and non-visible threats in regulated markets, and what are the biggest concerns in operating a multi-region business for a company and its end-users? Gavin Wright is Business Development Manager at Callcredit Information Group

  • article
    15 October 2012

    Some sports properties that will not associate themselves with sportsbooks for moral reasons, but relationships between betting companies and sports rights owners are becoming increasingly important.

  • article
    8 October 2012

    This mobile betting overview is an extract from the 2012  Digital sports betting report published by iGaming Business

  • article
    5 October 2012

    With personalisation and localisation of services high on the agenda of many gaming operators, understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives. 

  • article
    4 October 2012

    Mobile betting or gaming is now ubiquitous and all encompassing as data and information is available at the tip of our fingers. This excerpt from the iGaming Business Digital sports betting report looks at 'Betting and connected portable devices', notably how smartphones are getting even smarter and download for mobile apps.

  • article
    2 May 2012

    the London 2012 Olympics present firms with a great opportunity to advertise and reach out to millions of people across the world, but you'd be well advised to read the advertising small print that comes with ysing the Olympics to back up your message, as specialist gaming lawyer Peter Wilson explains

  • article
    10 April 2012

    How do you compete in an already congested but lucrative market? Simon Trim, Managing Director at Sporting Solutions and Grant Storry, VP Business Development at Bet Smart Media, offer their thoughts. 

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