Following a career as an SEO spanning two decades, Paul Reilly has spent the last six years learning about the practical uses of AI, applying his knowledge to the launch of a casino affiliate portal where the reviews are almost entirely generated this way. Here he summarises his experience for iGB readers
August saw the final rounds of the Uefa Europa League and Champions League take place, bringing the European football season to an end following long delays. Find out below how this affected sports betting metrics, in the latest edition of Optimove's iGaming Pulse.
Gambling sponsorship in sport has become widespread in recent years, but this ubiquity has drawn ever-louder criticism, Daniel O'Boyle writes. With bans either in place or incoming in Europe, will betting brands disappear from strips in the UK? And if so how can the industry adapt to the loss of a major marketing channel - and sport to a significant source of funding?
The role of an affiliate is constantly evolving, and now sees them increasingly assume the role of an influencer that engages with consumers to help them connect with, and grow to trust, brands, says Sarafina Wolde Gabriel.
With Catena bucking its earlier warnings and flying through the Q2 crisis months with ease, its subsequent comments on affiliate compliance are instructive of how the terms of debate are shifting on licensing of affiliates in GB and elsewhere, writes Scott Longley
Following yesterday's piece explaining why affiliates in Great Britain should not be subject to a licensing regime, BonusFinder's Fintan Costello sets out why a regulatory framework would benefit the sector.
In June the key metrics returned to pre-Covid-19 levels, which is good news for the industry. Now is an ideal time for operators to implement best practice-based methodologies to reap the benefits of their new and existing players
That Google chose to warn now of the impacts of an algorithm update that won’t take full effect until 2021 indicates just how important a staging post this will be in its drive to ensure user-friendly sites win out in the rankings. Martin Calvert runs through what constitutes positive Page Experience for the search engine giant and how igaming websites can adjust their SEO strategy now to ensure their traffic doesn’t take a hit
In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
The second day of ICE North America Digital focused on sports betting, looking both at the regulatory prospects in the wake of Covid-19’s disruption, as well as examining the new products growing in popularity during the shutdown.
The novel coronavirus (Covid-19) pandemic has seen operators, regulators and governments in multiple countries take action to ensure players are protected from gambling harms during nationwide lockdowns. Ampersand, Clarion Gaming’s open source discussion forum, held its inaugural online edition to discuss what these efforts mean for the sector. By Ewa Bakun and Robin Harrison