Nichola Stott of theMediaFlow outlines the top line preparation and process needed for a smooth migration to HTTPs URLs, plus a few common mistakes to avoid.
After a sluggish third quarter, the social casino market returned to growth in the final quarter of 2016, with strong performances from SciGames, Product Madness and PlayStudios.
Even with a swathe of positive reviews, your organic rankings could still be under threat if you’re the target of a negative SEO campaign, warns Irene Castañeda.
As 2017 gets underway iGaming Business talks to leading igaming experts to hear what they believe will be key developments for our industry in the next 12 months. See
Agile came to life in 2001 with a clear anti-corporate slant but has grown strongly in the 15 years since,Scott Longley looks at how it is being used in igaming and where the pressure points occur.
Melissa Blau reports on the leading listed companies in the igaming sector for iGaming Business. Each company is weighted for the share of their respective business derived from igaming.
The UK regulator feels the industry should be utilising the latest data analytics techniques not just to enhance its marketing but to detect and manage problem gambling, Scott Longley reports.
Alana Levine of Income Access traces the development of acquisition strategies, and sees spiralling PPC costs driving greater interest and investment in other channels in 2017.
Mobile has long been high on Google’s agenda, but the launch of a new mobile index that will become the primary index points to a focus marketers can’t ignore, says Corey Padveen.
The idea that you’ll attract links simply by creating good content is a myth, argues Nichola Stott, who outlines the extra steps needed for success in securing links.
As legislation awaits Senate approval, aspects of the regulations remain controversial – or, in the words of one lawyer, a “complete mess”, finds Imogen Goodman.
