News analysis

  • news_analysis

    La Française des Jeux’s (FDJ) acquisition of Sporting Solutions will see the French group use Solutions’ trading expertise to develop its B2C offering in its home market and its lottery-focused B2B activities internationally. But a clear vision of how to integrate the UK group into FDJ’s mega-structure will also be just as important if the deal is to be successful, writes Jake Pollard.