Esports has a massive fanbase, and there is a growing realisation that the company that cracks the code of developing an offering that brings betting to this highly engaged audience will profit handsomely. Having built a platform from the ground up, led by a team of experienced igaming and esports professionals, Luckbox is well-placed to succeed.
While casinos may not yet exist in Japan, what does the gaming market look like now? Natalie Meyer, founder and chief executive of cultural insight agency Tokyoesque, provides a breakdown on the current size and perception of the country's gambling industry.
Much has been said of the potential returns for the bookmaker that brings esports betting into the mainstream. However despite numerous attempts, no company appears to be close to doing so. Those looking to crack the market discuss the challenges they face.
Predictions games are emerging as a useful way for sports betting operators to acquire customers in regulated or soon-to-regulate markets across the US. SportCaller is at the forefront of this movement, and digital performance director Paddy McDermott believes free-to-play sports games may finally be rising to prominence.
NetEnt's struggles in live casino have been well-documented, but the operator refuses to give up on the vertical. Andres Rengifo has been brought in to lead a push that the supplier believes will finally allow it to carve out significant market share.
Bettor Faster and Bet Blocks founders Jonny Robb and Nilesh Mistry have established GamblingStartup.Ventures, in a bid to connect early-stage gambling businesses around the world. Here, we meet some of the teams looking to revolutionise the way punters play.
In the second part of his feature on how affiliates can best tap into the exploding esports market, Nick Pateman looks at market developments, generating value from engagements, data, content, hiiring and where to start
With viewer numbers, prize pools and now betting revenues continuing to rocket, esports’ meteoric rise continues apace, writes Nick Pateman. Here he offers his insights on how best to tap into this exploding market
If founding a startup is fraught with risk, how much higher are the stakes for one trying to make it in the gaming industry? The brains behind an innovative new betting app gives iGamingBusiness.com his inside view
The Department of Justice’s decision to revise its interpretation of the Wire Act could have a major impact on the nascent US iGaming industry. Or, as some suggest, its impact could be felt in gaming verticals that are well-established and generating money for operators and states alike. A selection of speakers from ICE Sports Betting USA discuss the DoJ’s about-turn.
Offering in-play betting on eSports is seen as a natural next step for operators, but as Scott Longley finds out, there’s a number of important issues that necessitate a cautious approach on their behalf when it comes to realising the opportunity.