New Jersey iGaming Dashboard - January 2019

17 January 2019

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

December’s results show that gross gaming revenue for the year has risen to $2.9bn across online and land-based channels, up 9.2% year-on-year.

While land-based casino gaming still accounts for the vast majority (86.5%) of total market revenue, the contribution from iGaming has grown steadily. Combined online poker and casino game revenue was up 21.6% year-on-year to $298.7m in 2018, while sports betting generated revenue of $94.0m after just under six months live. Over this period customers have placed more than $1bn in wagers.

Online has proved the most popular channel for betting, and accounted for 59.8% of total market turnover in 2018, despite launching several weeks after land-based wagering went live.

Focusing on December’s performance, New Jersey’s licensed gaming operators generated $258.9m in revenue, of which $29.0m came from iGaming, and $20.8m came from legal wagering. Should it continue its current growth rate, sports betting may overtake iGaming in popularity in the state during 2019.

December also saw something of a changing of the guard in the sports betting market rankings, with the FanDuel-powered Meadowlands Racetrack surging ahead of the DraftKings-powered Resorts Digital to lead the market.

Meadowlands accounted for 43.8% of all New Jersey sports betting revenue in December, followed by Resorts Digital, with a 32.1% share.

This suggests that DraftKings and FanDuel have translated their daily fantasy dominance into leadership of the sports betting vertical. Together the pair accounted for more than three-quarters of all sports betting revenue generated in December, with the William Hill-powered Monmouth Park coming in a distant third with an 11.2% market share.

This tussle at the top contrasts with the state’s iGaming market, in which Golden Nugget has grown consistently to establish itself as the clear market leader with a 35.1% share.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.