2012 is likely to be recognised as the year mobile gambling finally came of age. For many years, the platform was heralded as the ‘next big thing’ - the future of gambling. Yet, results have fallen way short of the ambitious projections of a few years ago.
In 2005, Jupiter Research forecasted that global mobile gambling services would generate revenues of more than $19.3 billion by 2009. Yet in 2010, Gartner analysts showed the 2009 revenue levels at $4.7 billion. In the past few years, Juniper Research has found that growth has been in-line with expectations, notwithstanding the economic downturn.
According to a February 2010 comScore MobiLens study smartphone subscribers are much more likely to play mobile casino games than subscribers of generic phones. The study revealed that 7.6% of smartphone subscribers but only 1.2% of generic mobile subscribers played mobile casino games within a three month time frame.
This report addresses the entire mobile marketplace, from the technological considerations to the market potential and will include case studies on the key suppliers and operators who are making their mark with this platform.
Mobile Gambling: A Comprehensive Strategy & Market Review takes a comprehensive review of the mobile space as it is today, and will have appeal to a wide range of operators and suppliers in the industry who are considering mobile, but in light of the disappointments of the past, need current information to make informed decisions about how best to proceed with their resources. To order this report today or get a FREE executive summary please email firstname.lastname@example.org