Marketing News Analysis

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    To talk of a one-size-fits-all solution for Africa ignores the nuances in each market. With so many differing economic climates and technological infrastructures, suppliers must prepare for a range of contrasting eventualities in different territories, Altenar chief operating officer Dinos Stranomitis tells iGB.

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    In this exclusive extract from the iGB Africa Report, sponsored by sportsbook technology provider Altenar, Scott Longley examines the brands that have carved out local market share, and the difficulties in establishing a pan-African presence.

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    Following a career as an SEO spanning two decades, Paul Reilly has spent the last six years learning about the practical uses of AI, applying his knowledge to the launch of a casino affiliate portal where the reviews are almost entirely generated this way. Here he summarises his experience for iGB readers

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    In conjunction with Chris Elliott and Beth French of Wiggin LLP, iGB provides a regulatory snapshot of igaming across Europe. The Netherlands, Germany and Greece are among those updated

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    The British retail betting industry took a significant hit from the B2 machines stake cut in April 2019. Less than a year later, shops were shuttered by novel coronavirus (Covid-19). Yet in Lee Drabwell's eyes, the sector is in the midst of an evolution that sets it up to survive.

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    From the ruins of Wirecard emerges an opportunity for an innovative and agile payment provider to replace it as the market leading payment provider, writes Julian Buhagiar. Unfortunately, no provider seems to be stepping up.

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    Last month's Social Market Foundation Report contained some reasoned contributions to the debate on GB gambling reform, but its proposal for affordability checks to be triggered by an arbitrary soft cap on deposits is not among them, argues Scott Longley

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    Gambling sponsorship in sport has become widespread in recent years, but this ubiquity has drawn ever-louder criticism, Daniel O'Boyle writes. With bans either in place or incoming in Europe, will betting brands disappear from strips in the UK? And if so how can the industry adapt to the loss of a major marketing channel - and sport to a significant source of funding?

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    Despite the Gambling Commission’s stated aims of attracting a number of bidders for the fourth licence competition, there’s a possibility of yet another two-horse race, says Joanne Christie.

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    The arrival of Isabelle Falque-Pierrotin as president of France’s gambling regulator the Autorité nationale des jeux embodies the change the country’s industry has undergone in the past 12 months. She speaks to Jake Pollard about ANJ’s key projects, guidelines and what the sector can expect in the next 12 months.

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    Richard Schuetz argues that initiatives such as iGB’s Most Influential Women are necessary as they help bring attention to the systemic discrimination encountered by women in the gaming industry.

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    France’s gambling market is going through big shifts in terms of both operators and regulators as it nears the end of its first decade. These should leave the igaming industry in a stronger position, says Jake Pollard.

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    Novel coronavirus (Covid-19) has changed the landscape of how venture capital (VC) firms carry out their day-to-day business, and Jamco Capital is no exception. However, the challenges are not insurmountable, as illustrated by our investments in two gaming companies since the start of the pandemic, writes Christopher Kape.

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    Some sports, upon returning from their novel coronavirus (Covid-19) enforced suspensions, have made significant changes to the structure of matches and tournaments. This in turn requires new approaches from odds and trading teams looking to provide operators with accurate products and services.

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    Hai Ng ruminates on the the elusive formula for success at the intersection of gaming with gambling and finds one Japanese term particularly useful in helping make sense of this challenge

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    The role of an affiliate is constantly evolving, and now sees them increasingly assume the role of an influencer that engages with consumers to help them connect with, and grow to trust, brands, says Sarafina Wolde Gabriel.

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    James Noyes’ proposals for reforming key aspects of Great Britain's gambling industry have received major coverage. They show how sensitive the issues are for all stakeholders and why the industry must engage in a constructive manner.

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    It may celebrate its tenth birthday in 2020, but Push Gaming has only now just started to execute aggressive expansion plans, incorporating a key strategic acquisition and launches with top-tier clients. But amid an increasingly frosty regulatory climate, and in one of the most competitive igaming verticals, how does it plan to continue for another decade?

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    The pandemic has posed a number of current and future challenges to high-performing execs in the real-money gaming space and certain behavioural traits will be advantageous in meeting these, writes Andrew Bulloss

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    On 14 July 2020 the Ukrainian Gambling Law finally reached the end of its six-year journey to adoption. Alina Plyushch and Dmytro Hotsyn of the gambling desk of law firm Sayenko Kharenko explain the nuances of the new Gambling Law.

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