Marketing Daily News

Newslines

Marketing Analysis

  • news_analysis

    With turnover rising to SEK1.07bn in the first quarter of 2019, AB Trav och Galopp (ATG) has made a major splash in the newly regulated Swedish igaming market. Some of the key staff behind the launch of its new multi-vertical offering explain how a customer-focused development process allowed the operator to establish itself as the country’s early market leader.

  • news_analysis

    RB Capital's Julian Buhagiar warns executives negotiating a sale of the importance of doing due diligence on prospective acquirers, as failure to do so can lead to serious issues post-acquisition.

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    KPMG Director of Economics and gambling specialist Adam Rivers provides an overview of the safer gambling panel at the recent KPMG Gibraltar eSummit, and the increasing role of economics in gambling regulation

Marketing Data

  • article
    4 June 2019

    May's exclusive look at Optimove's iGaming Pulse data sees research lab team lead Omer Liss examine a steady increase in customer activity across sports and casino 

  • article
    3 May 2019

    iGamingBusiness.com has agreed a new partnership with marketing and customer retention specialist Optimove to bring readers exclusive insights into player habits from a range of different markets, across all igaming verticals. In April's edition, research lab team leader lead Omer Liss reports on an uptick in player activity and investigates the impact of the first leg of Tottenham Hotspur's Champions League semi final against Ajax Amsterdam

  • article
    5 March 2019

    Paddy Power remains the clear leader with its quirky social media campaigns. But tipster site bettingexpert.com says other bookies are outperforming it in some channels

Marketing Organisations

  • company

    Honoré Gaming is a software supplier of turnkey technological solutions for sports betting and horse racing operators.

  • company

    Singular has years of experience in turning new and existing operators into successful market leaders.
     

  • company

    A boutique executive search firm recognised across a wide range of industries for its outstanding track record in placing leadership talent.