Lottery has gone through a turbulent time recently and has seen a lot of change over the last 12 months. However, there is a renewed optimism in the sector with the belief that with some innovation and change in marketing focus we can see a resurgence.
The Lottery Focus 2017 gives you a brief overview of the sector as it is at the moment before moving into how it can take a step in the right direction. We discuss with the leading names in the industry how things can be changed for the better.
This supplement has been created in association with LottoHero and with support from Intralot and PIMS-SCA.
Highlights from this supplement include:
- Unleashing the digital potential of lottery
- Secondary lotteries and the capital markets: A match made in heaven?
- Lotteries must look outside their comfort zone