LatAm iGaming Dashboard - April 2019

25 April 2019

H2 Gambling Capital and iGaming Business are pleased to bring you the LatAm iGaming Dashboard, featuring growth projections for the Latin American region up to 2024.

H2 estimates that interactive gaming gross win will reach €715.5m (£619.1m/$801.8m) in 2019, driven predominantly by the Brazilian and Chilean markets. Brazil, according to H2, will generate igaming gross win of €291.4m, despite the country’s lawmakers only just beginning work on developing a regulatory framework for online sports betting in the country.

Recent years have suggested that the long-awaited roll-out of regulation in the region is finally happening. Colombia was the first to regulate igaming, which H2 believes will drive gross win to €94.6m for 2019.

Argentina’s capital province of Buenos Aires passed igaming legislation in December 2018, with Governor María Eugenia Vidal then signing a regulatory decree in March this year. However H2 does not expect this to result in any significant growth in the country’s igaming market in the year ahead, with gross win expected to come in at around €42.9m.

However, growth across Latin America is expected to be ramped up in the coming years, with regulation contributing to igaming gross win almost doubling to €1.37bn by 2024. This will again be driven predominantly by Brazil, which is expected to generate €744.5m of the total for the year, rapidly outstripping all other markets.

H2 is also bearish on mobile in the region, estimating that the channel will account for just 23.4% of igaming gross win across all markets in 2019. It also expects mobile to be responsible for less than half of total market revenue (39.1%) by 2024.

In terms of product, sports betting and lotteries will dominate the Latin American and Caribbean igaming markets in 2019, each accounting for 30.3% of revenue. Casino follows with a 23.5% share, with poker and bingo lagging behind on 8.2% and 7.7% respectively.

H2 Gambling Capital is the gambling industry's leading consulting, market intelligence and data team. The company has a track record of nearly 15 years focused on the global gambling industry, its projections have been influential in shaping legislators'  and investors’ views of the gambling sector across the globe.