Head of Business Intelligence / Analytics

Upper Quartile to attract the best
Job Reference: 
Published date: 
16 May 2016
Job Description: 

This is a tremendous opportunity to join one of the largest and most prestigious digital entertainment brands in the Asia Pacific region. The firm has new and ambitious plans to reinvigorate the business with some new senior appointments. They are also reinvesting in their suite of leading gaming products to ensure that they continue to offer customers the most compelling and engaging experience. This is an excellent time to become part of a growing team within a highly respected brand.

As Head of Business Intelligence / Analytics you will be assisting the business to remain at the forefront of data usage. You will enable it to continually evolve and remain innovative with customer engagement and experience. Your role will be instrumental in determining marketing strategy and spend. 
You will be responsible for analysing customer database extracts and compiling them into presentable summary formats. You will need to work closely with key stakeholders across the business and therefore be an accomplished manager of internal relationships. By enhancing the data you will be able to prove valuable customer trends to the business. This will assist with optimising the overall marketing spend and strategy by demographics, geography, and enhance overall customer experience.

Key Responsibilities:

  • Working closely with key management stake-holders and marketing teams
  • Thorough analysis and  monitoring of customer transactional data; spend patterns, behavioural trends, allowing for informed future decision making and optimise re-investment
  • Enhance the data quality for optimal analytical performance
  • Translate and enrich data into clear summaries for presentation
  • Leadership & development of sub-ordinates


  • Ideally educated to Degree level or similar in business, marketing, digital, mathematics, or statistics.
  • A current career in business intelligence, data management, and / or analytics
  • Possibly a Business Data Analyst seeking career progression

The company offers relocation and a competitive salary. To discuss the opportunity without obligation and in total confidence, please contact me at any time.