Italy iGaming Dashboard - September 2019

12 September 2019

Italy’s online gaming market has recovered from a summer lull in June, to grow across July and August.

We apologise for the lack of a dashboard last month, which was due to delays in the data being published by AAMS. The infographic below contains figures for both July and August.

Revenue for July increased 3.0% year-on-year to €124.2m, with August’s €136.1m representing a 14.3% improvement on the prior year.

After the online sports betting vertical posted its lowest monthly total of the year to date (of €42.5m) in June, it recovered strongly across July and August. Sports betting GGR was up 11.2% month-on-month to €47.2m in July, then grew to €56.4m in August, as the major European football leagues started the 2019-20 season.

However online casino is firmly established as the leading vertical, with revenue of €64.5m and €67.1m in July and August respectively. Poker tournaments and cash games both hovered around the €5.0m mark for each month, though online bingo has seen a gradual but steady rise in revenue.

Looking at Italy in terms of market share, for sports betting bet365 remains king - for online at least. It’s 14.7% online share keeps it ahead of SKS365’s PlanetWin365, with 13.1%, closely followed by the Playtech-owned Snaitech on 12.8%.

For the combined online and retail betting markets, however, Snaitech comes out on top with a 15.2% share of the market across both channels. It is followed by Goldbet - the current retail market leader - with 14.5%.

For casino and poker, The Stars Group reigns supreme, with market-leading shares of Italy’s online casino, poker tournament and cash game markets. In each vertical it is closely followed by Sisal.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.

Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard, available on iGB North America. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.