Italy iGaming Dashboard - November 2019

5 December 2019

A sharp year-on-year drop in poker revenue led to Italy’s regulated online gambling market reporting a marginal decline in October, the latest figures from Ficom Leisure show.

We apologise for the delay in publishing November’s Italy iGaming Dashboard. It was pushed back in order to clarify some figures by the country’s gaming regulator AAMS. The infographic below also includes updated bingo numbers for September, which had not been available at the time of publication.

The poker market struggled in October, with cash games revenue dropping 13.6% to €5.8m and tournament revenue down 7.6% at €4.9m. Coupled with a slight fall in online betting revenue to €56.6m, this led to total online revenue falling 0.2% to €136.3m.

Bingo was the standout performer for the month with revenue up 17.6% - though from a low base - while casino reported a 1.3% increase to €65.7m.

Total sports betting revenue across online and retail was down 3.6%, with a marginal online decline exacerbated by a 5.8% slide in retail’s contribution, to €72.2m.

Goldbet was the standout performer in the vertical for the month, with combined online and retail market share of 16.5%. This broke down into a 9.9% share of Italy’s online betting market, and revenue amounting to 21.8% of the retail market.

It leapt ahead of September’s market leader Snaitech, with the Playtech-owned operator falling into second place with a 15.5% share, though this represented an 0.8 percentage point improvement on the prior month.

Bet365 continues to rule the roost online, accounting for 14.8% of market revenue, closely followed by SKS365’s PlanetWin365, on 14.2%. Snaitech followed in third with 13.7%.

Turning to online casino, PokerStars remains at the pinnacle of the market, though its share slipped to 9.7% in October. Second-placed Sisal also saw its share decline (to 8.2%), though remains ahead of Snaitech in third (7.7%) while Lottomatica - third place in September - falls back to fourth.

Scroll down to see the full interactive datasets.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.

Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard, which are available on iGB North America. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.