Italy iGaming Dashboard: January 2020

28 January 2020

Italy’s market shrugged off the country’s gambling advertising ban to end 2019 on a high, setting new monthly revenue records for igaming, sports betting, casino and bingo in December.

Italian-licensed operators generated €192.91m in GGR across all products in the final month of the year and decade, up 44.4% year-on-year and 31.9% month-on-month, driven by a €91.17m return from sports betting and €85.14m from casino and slots.

The sports betting total represented a 93.8% month-on-month increase and a 52.3% uplift on the prior month. Bet365 retained its market share lead, albeit marginally down on its November total, with 13.6%.

While the market as a whole showed no obvious ill effects of the national ban on gambling advertising which came into full force from July 2019, Ficom’s Christian Tirabassi told iGB that there had been an impact on operators, "especially the pure online ones where they have registered a general 20% loss of market share in the online betting market”.

In slots and casino, up 20.9% year on year and 19.2% month-on-month, PokerStars retained its market share lead with 10.02%, as it did in poker tournaments, with 57.8% of the €7m generated across the month, and 41.2% of the €5.52m of ring game revenues.

The share of revenues generated by online casinos other than those operated by the top 15 largest operators however grew to 22.3% from 12.9% the prior month, indicating some fragmentation of market share away from the leading operators but too early to confirm a sustained trend in this direction.

Scroll down to see the full interactive datasets.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.

Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard, which are available on iGB North America. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.

Photo by Davi Pimentel from Pexels