Italy iGaming Dashboard - February 2020

12 February 2020

Italy’s regulated igaming market has kicked off the new decade with a record-breaking monthly total for January 2020, aided by strong growth across a number of key verticals.

Total online revenue for the month came in at €194.3m, a 31.0% year-on-year increase, and an 0.7% advance on the previous monthly revenue record of €192.9m, set in December 2019.

Sports betting was the best performing online vertical in January, accounting for €95.2m (49.0%) of the market total, up 64.1% from January 2019. Bet365 continues to lead the market, accounting for 15.8% of online betting revenue, with Playtech-owned Snai remaining ahead of SKS365’s PlanetWin365 in second place, on 12.9%.

PlanetWin365 appears to have peaked in October 2019, when market share of 14.2% saw it just 0.6% percentage points behind Bet365. Since then, however, it has steadily declined, though January’s market share of 12.2% represented an 0.2% improvement from December 2019.

The month also saw PokerStars break into the Top 10 remote sports betting operators for the first time, accounting for 2.1% of revenues flowing through platforms in the period.

Retail betting’s contribution, meanwhile, also grew strongly, coming in at €116.7m - almost double the prior year’s €66.5m. However, a month-over-month decline in retail revenue saw sports betting’s total across all channels decline 2.0% sequentially, to €212.0m.

Across both channels, Goldbet is Italy’s market leader, having generated 15.5% of revenue for the first month of 2020. Snai followed closely in second, on 15.1%, with GVC Holdings’ Eurobet coming in third on 13.3%.

Turning to online casino, revenue was down sequentially at €81.8m, though this represented a 13.8% improvement on January 2019’s €71.9m. The Stars Group’s PokerStars led the market over the month with a 10.1% share, giving it a significant lead over second-placed Sisal, with 8.5%.

While poker cash games (€7.6m) and tournaments (€5.7m) were both down year-over-year, a few months of sequential growth suggest each vertical is recovering following a difficult year. PokerStars by far leads the way in both markets, accounting for 43.8% of cash game revenue, and 58.1% of tournament revenue in January. 

Scroll down to see the full interactive datasets.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.

Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard, Pennsylvania in the Pennsylvania iGaming Dashboard, Indiana in the Indiana iGaming Dashboard and Iowa in the Iowa iGaming Dashboard, all of which are available on iGB North America

It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.