Italy iGaming Dashboard - December 2019

16 December 2019

The strong performance of Italy’s online casino market offset a year-on-year decline in online betting revenue in November, according to Ficom Leisure.

Total online revenue across all verticals was up 6.6% from the prior year at €146.2m, with online casino and slots the standout performer. Casino revenue climbed 24.9% from November 2018, with PokerStars growing its market share to 10.8% during the month. Sisal remains in second place, with an 8.2% share, ahead of Lottomatica in third with 8.1%.

Casino’s showing was necessary to avoid a month-on-month decline in revenue, as sports betting once again struggled. The revenue decline seen in October sped up in November, with the total of €123.4m across both channels representing a 16.9% drop from the prior year.

Online betting revenue fell 8.0% to €59.9m, with retail’s monthly total down 23.8% to €63.6m.

Bet365 and SKS365’s PlanetWin365 continue to lead the way online, though both saw market share decline in November. The Stoke-headquartered operator’s share fell to 13.9% - though this still accounted for 6.7% of the combined online and retail market - with PlanetWin365 just 0.2% behind.

Goldbet, meanwhile, has carved out a strong retail position, and is the largest sports betting operator in Italy across all channels. While its online share of 8.6% makes it the sixth-largest operator, a retail market share of 21.0% pushes it to the top of the combined rankings.

Turning to online poker, both tournament and cash game revenue fell marginally, to €6.5m and €5.1m respectively. As usual, PokerStars is utterly dominant in tournaments (58.8% market share) and cash games (43.0%). No other operator carved out double-digit percentages.

Bingo, meanwhile, enjoyed a strong month, with revenue up 21.1% year-on-year to €3.4m.

Scroll down to see the full interactive datasets.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.

Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard, which are available on iGB North America. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.