Intellr launches new in-play expert content product

10 June 2019

Intellr, sports betting intelligence, Racing Post’s new sports brand has today launched its in-play product. The flagship football product provides customers with reliable, high-quality analysis throughout the 90 minutes.

The smart, responsive and agile product bridges the gap between real-time action and content, by using advanced algorithms that combine live bookmaker’s odds with on-field events to produce expert predictions.

The product monitors 38 different data points, once an on-field event occurs this triggers the algorithm to analyse years of statistical data.

This produces thousands of permutations and 100s of bet prompts which are then filtered to provide the most engaging content for the customer. Intellr in-play can cover over 90 leagues, in 40 languages, producing bet-prompting content for 35 markets including 10-minute markets. 

The handwritten and concise predictions are supplied in actionable and concise formats via an API or front-end solution. The product is specifically designed to drive turnover and improve the betting experience.

Intellr’s head of digital Will Fyler spoke about the value of content to a sportsbook: “There is a huge appetite for high-quality sports betting content, both in the UK and internationally.

Our research shows that insightful in-play content delivered in real-time will improve bet frequency and stake size. Our content also increases the dwell time of customers by 47%, keeping customers on your site for longer.’’

Fyler continued by expressing his excitement for Intellr’s in-play product and what the future holds for it: “In-play sports betting continues to grow, our product is available now for all major football leagues and we’re looking to rolling it out across more sports, including tennis and basketball, in the coming months.’’