Innobet pens BtoBet partnership

23 May 2019

The igaming technology provider BtoBet has furthered its presence in Africa, with its regional Certified Partner – STM Gaming – striking a partnership with Ugandan operator Innobet. This has been the latest of a series of partnerships to be announced in Africa, with this year seeing operators in Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia amongst other countries already going live making use of BtoBet’s lite yet advanced version of its igaming platforms.

Seeking to provide an optimal user experience, Innobet will provide its players with a range of betting activities based on a global level such as football, horse racing, tennis, cricket and a variety of other popular sports. The Ugandan licensee will also be diversifying its content offering with a comprehensive list of online casino games and jackpot offerings.

STM Gaming’s CEO, Alessandro Pizzolotto, said that BtoBet’s White Label Partnership Program is constantly gaining momentum with African White Label Operators seeking to enter the local market opting for an approach based on knowledge coupled with simplified yet advanced and highly adaptable technology. Further commenting on the African scenario, Pizzolotto stated that the continent’s igaming industry is increasingly becoming more appealing, with a number of countries moving towards embracing a regulatory framework, and significant investments ameliorating the local internet and smartphone penetration and infrastructure.

BtoBet will be present at GEFA which is set to take place in Abidjan, Ivory Coast, from the 26th until the 28th June. It has also published a Francophone Handbook, detailing important information on all the countries in the region concerning internet and smartphone penetration, financial inclusion, and how operators can augment the player experience through dedicated content featuring innovative user interfaces. Download the Industry Report and schedule a meeting with our team of local experts by sending an email on sales@btobet.com.