US sporting arenas are now as much a technical platform as they are a location to watch your favorite teams compete. From smartphone ticketing to Alexa-style personal assistants, owners and teams are investing heavily in making the gameday experience as technologically advanced as possible.
It’s against this backdrop that the state-by-state regulation of sports betting is rolling out. The convergence of these two factors mean there may soon be a third channel, after retail and mobile, in which operators are competing. Of course, mobile is still struggling for acceptance in some states—in New York efforts to pass legislation came to nothing in the most recent legislative session. However the bill’s author, and keynote speaker at this year’s Sports Betting USA conference Senator Joseph Addabbo, remains confident that it’s only a matter of time before mobile wagering arrives in the Empire State.