22 July 2019

This issue iGB North America news editor Robin Harrison explores the recent high-profile deals between sports media giants and sportsbook operators.

Of course, Sky Bet’s success and the competition’s subsequent failure to replicate it looms large here, as the UK-based operator is very much an outlier.

As Fox Bet’s Robin Chhabra and the other stakeholders interviewed for the feature know very well, integrating betting into the daily sports narrative and core media product without overwhelming either will require a deftness of touch when it comes to the execution.

With these partnerships’ success dependent on the legitimization of sports betting through its association with highly trusted sports media brands, the latter are only too aware of the potential damage to their multi-billion-dollar properties should they push too hard, too soon.

 

  • magazine_issue
    1 August 2014

    The biggest news of the day is of course the Amaya-Poker Stars deal; and we have covered it from every angle this issue. NJ Senator Lesniak is pushing to get NJ gamblers betting on sports despite recent legal setbacks. While many see his plight as

  • magazine_issue
    1 June 2014

    The question this issue is “who’s next”? Will it be California, Pennsylvania or another state that will be next to get iGaming online? In an exclusive interview, we have asked Representative Rosita C.

  • magazine_issue
    1 April 2014

    As summer approaches we should expect to see the cyclical lull in iGaming revenues, especially as sports betting on the soccer World Cup in Brazil will not benefit US-regulated online operators.

  • magazine_issue
    1 February 2014

    As you know, the NBA and NHL have allowed PartyPoker to sponsor the New Jersey Devils, the Philadelphia 76ers and the Prudential Center. In my mind, this is more than just a savvy commercial deal for all paries involved.

  • magazine_issue
    1 December 2013

    The floodgates have opened in New Jersey and with over 50,000 accounts registered at the time od this magazine going to print, the launch of iGaming in the Garden State seems to have been an overwhelming success.

Pages