22 July 2019

This issue iGB North America news editor Robin Harrison explores the recent high-profile deals between sports media giants and sportsbook operators.

Of course, Sky Bet’s success and the competition’s subsequent failure to replicate it looms large here, as the UK-based operator is very much an outlier.

As Fox Bet’s Robin Chhabra and the other stakeholders interviewed for the feature know very well, integrating betting into the daily sports narrative and core media product without overwhelming either will require a deftness of touch when it comes to the execution.

With these partnerships’ success dependent on the legitimization of sports betting through its association with highly trusted sports media brands, the latter are only too aware of the potential damage to their multi-billion-dollar properties should they push too hard, too soon.

 

  • magazine_issue
    25 April 2018

    Seven states currently have legalization bills on the books, while the US professional player unions are now demanding a seat at the table, claiming they “cannot allow those who have lobbied the hardest for sports gambling to be the only ones controlling how it would be ushered into our businesses.”

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    7 December 2017

    This issue drops just after the oral arguments got underway in Christie vs NCAA et al in the US Supreme Court, which one of the US’ preeminent gaming law experts, Professor I Nelson Rose, is describing as the “case of the century”.

  • magazine_issue
    10 November 2017

    Pennsylvania stands on the brink of becoming the fourth US state to authorize and regulate igaming within its borders, after the gaming expansion bill finally passed through both chambers

  • magazine_issue
    31 August 2017

    The US Supreme Court disregarding the recommendation of the Solicitor General’s office and opting to hear New Jersey’s long-running appeal against the federal sports betting wrong-footed all stakeholders in June, including the leagues.

  • magazine_issue
    26 June 2017

    While the chances of passage in New York and Illinois look slim at the time of writing, Pennsylvania still stands on the brink of being the first US state to pass enabling legislation for real-money igaming since New Jersey in February 2013.

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