22 July 2019

This issue iGB North America news editor Robin Harrison explores the recent high-profile deals between sports media giants and sportsbook operators.

Of course, Sky Bet’s success and the competition’s subsequent failure to replicate it looms large here, as the UK-based operator is very much an outlier.

As Fox Bet’s Robin Chhabra and the other stakeholders interviewed for the feature know very well, integrating betting into the daily sports narrative and core media product without overwhelming either will require a deftness of touch when it comes to the execution.

With these partnerships’ success dependent on the legitimization of sports betting through its association with highly trusted sports media brands, the latter are only too aware of the potential damage to their multi-billion-dollar properties should they push too hard, too soon.

 

  • magazine_issue
    25 June 2020

    After more than two months under lockdown, the US is beginning to emerge from the novel coronavirus (Covid-19) enforced shutdown.

  • magazine_issue
    4 May 2020

    As quickly as the US sports betting market sprang into life, it has now ground to a halt. This, of course, is down to the novel coronavirus (Covid-19) pandemic rather than regulatory pushback, but this puts operators across a number of states under huge pressure.

  • magazine_issue
    2 March 2020

    The US sports betting market has largely been driven by incumbents and established brands, with many taking the view that the high regulatory costs present too large a hurdle for new challengers to jump. Bet.Works proves that isn’t the case.

  • magazine_issue
    12 November 2019

    US sporting arenas are now as much a technical platform as they are a location to watch your favorite teams compete.

  • magazine_issue
    17 April 2019

    iGB North America is the official magazine of ICE North America, which took place from May 13 - 15, 2019 in Boston.

Pages