iGaming Business Mobile Gaming & Tech Report 2016
Welcome to the iGaming Business Mobile Gaming & Tech Report 2016.
Mobile is everywhere, it dominates the online betting and gaming space and shows no sign of losing its lead position anytime soon.
This is why iGaming Business decided to commission and publish this report. We wanted to look at why operators adopted a particular mobile strategy, why and how they reached the conclusions they did and the result those decisions have had on their businesses.
But rather than emphasising the fact that, for example, social media plays a key role in engaging punters on mobile, we wanted to go ‘under the hood’ and find out how operators assessed their tech platforms, payments systems or CRM set ups.
Of course the report will not have all the answers to the many mobile-related questions igaming firms are looking for, but it will provide insights into how some big name operators have gone about approaching the topics mentioned above as well as advertising or data.
Along with all those insights there will also be salutary takes on avoiding the serious pitfalls that come with enterprise-wide tech projects, which can go badly wrong and affect major launches, functionalities and companies that are always under pressure to perform.
In this report you will learn about:
- Mobile CRM - delighting users with personalised content
- Don’t ignore mobile payments
- Data and development - thinking differently about mobile design
- Mobile advertising - a native future?
- Case studies: Ladbrokes, BetVictor, Sky Bet
Click on the e-zine link below to read the iGaming Business Mobile Gaming & Tech Report 2016: