11 July 2019

This issue we take stock of the biggest news featured in iGB during the first half of the year. Regulatory restrictions and advertising crackdowns predictably dominate and show no sign of abating as the industry battles increasingly hostile public and political perceptions across Europe.

Collective efforts to head off further damaging clampdowns, such as the UK big five operators’ pledge to increase their voluntary RG levy to 1% over five years, could conceivably extend to a blanket ad ban. GVC Holdings has already called for a halt to all TV ads. The appeal of potentially preserving market share by effectively blocking challenger brands from buying their way in (while at the same time saving many millions of advertising spend along the way) is clear.

How these responsibility-driven restrictions are reshaping the sector’s marketing and the CMO role are also a focus of our exclusive interview with Kindred's Elen Barber (p72).

Enjoy the issue!

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    23 November 2017

    Payments Outlook 2018 highlights the challenges of payment and security in the igaming industry and gives an insight on how you can find the right balance between conversion and security in 2018.

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    15 November 2017

    Twelve months ago we highlighted how the industry’s responsible gambling initiatives were being undermined by its fragmented approach. Since then we have seen a raft of sanctions handed out to operators for a range of breaches, most recently to Gala Interactive for failing to protect vulnerable players, all played out against a backdrop of unsympathetic, often misleading, coverage in the mainstream press.

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    4 October 2017

    Fraud prevention and ID verification is at the heart of everything we do in this industry. It may not be the most glamorous of topics, but it can be the difference between success and failure.

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    25 September 2017

    Nowadays, more and more customer acquisition is happening on mobile. Therefore, you need to ensure that you are at the forefront of industry development. In this supplement, we take a look at the biggest trends in mobile gaming from this year.

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    25 September 2017

    Lottery has gone through a turbulent time recently and has seen a lot of change over the last 12 months. However, there is a renewed optimism in the sector with the belief that with some innovation and change in marketing focus we can see a resurgence.

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