11 July 2019

This issue we take stock of the biggest news featured in iGB during the first half of the year. Regulatory restrictions and advertising crackdowns predictably dominate and show no sign of abating as the industry battles increasingly hostile public and political perceptions across Europe.

Collective efforts to head off further damaging clampdowns, such as the UK big five operators’ pledge to increase their voluntary RG levy to 1% over five years, could conceivably extend to a blanket ad ban. GVC Holdings has already called for a halt to all TV ads. The appeal of potentially preserving market share by effectively blocking challenger brands from buying their way in (while at the same time saving many millions of advertising spend along the way) is clear.

How these responsibility-driven restrictions are reshaping the sector’s marketing and the CMO role are also a focus of our exclusive interview with Kindred's Elen Barber (p72).

Enjoy the issue!

  • magazine_issue
    24 May 2018

    The Live Dealer Focus 2018 looks in depth at the latest developments and innovations in live-streamed casino games.

  • magazine_issue
    24 May 2018

    The Gaming Platforms Focus 2018 features articles on selecting the right platform for integrations, player retention and much more.

  • magazine_issue
    17 May 2018

    Stars Group’s $4.7bn deal for Sky Betting & Gaming announced as we went to print is the most transformational for a scale player in the sector since Amaya took over Stars four years ago.

  • magazine_issue
    16 April 2018

    A vast region of more than 4.4bn people with an apparently insatiable appetite for gambling and technology, Asia is understandably viewed as a potential goldmine by operators and suppliers.

  • magazine_issue
    16 April 2018

    With fully automated solutions bringing in-play within the reach of all operators, a comprehensive in-running offer is no longer a USP for operators.

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