This issue we take stock of the biggest news featured in iGB during the first half of the year. Regulatory restrictions and advertising crackdowns predictably dominate and show no sign of abating as the industry battles increasingly hostile public and political perceptions across Europe.
Collective efforts to head off further damaging clampdowns, such as the UK big five operators’ pledge to increase their voluntary RG levy to 1% over five years, could conceivably extend to a blanket ad ban. GVC Holdings has already called for a halt to all TV ads. The appeal of potentially preserving market share by effectively blocking challenger brands from buying their way in (while at the same time saving many millions of advertising spend along the way) is clear.
How these responsibility-driven restrictions are reshaping the sector’s marketing and the CMO role are also a focus of our exclusive interview with Kindred's Elen Barber (p72).
Enjoy the issue!