11 July 2019

This issue we take stock of the biggest news featured in iGB during the first half of the year. Regulatory restrictions and advertising crackdowns predictably dominate and show no sign of abating as the industry battles increasingly hostile public and political perceptions across Europe.

Collective efforts to head off further damaging clampdowns, such as the UK big five operators’ pledge to increase their voluntary RG levy to 1% over five years, could conceivably extend to a blanket ad ban. GVC Holdings has already called for a halt to all TV ads. The appeal of potentially preserving market share by effectively blocking challenger brands from buying their way in (while at the same time saving many millions of advertising spend along the way) is clear.

How these responsibility-driven restrictions are reshaping the sector’s marketing and the CMO role are also a focus of our exclusive interview with Kindred's Elen Barber (p72).

Enjoy the issue!

  • magazine_issue
    20 May 2019

    What a difference a year makes. Twelve months on from our last LatAm focus, the region’s most prized market of Brazil is well down the road to regulating sports betting.

  • magazine_issue
    21 March 2019

    With our Nordic Affiliate Conference returning to Stockholm in late March, this issue we provide expert analysis and data on the region’s largest market following its recent regulated opening.

  • magazine_issue
    4 February 2019

    The iGB Mag is now FREE to view online... FOREVER! 

    If many operators had failed to realise that the freedom to advertise they currently enjoy in regulated markets needs to be wielded sensibly, they certainly do now.

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    3 December 2018

    As the popularity of Esports grows, we are pleased to have produced our first Esports Focus.

  • magazine_issue
    3 December 2018

    We are delighted to present our first-ever salary survey in partnership with the sector’s largest recruiter Pentasia.

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