Happy Friday igamers! This week Diary ponders the Gambling Commission's position on loot boxes, mulls Nicky Morgan's appointment to the DCMS, considers the latest developments in Sweden and reminds you to vote for the most influential women.
Mobile social casino players are more likely to pay for gaming services and features than those accessing games via the web, according to new research from marketing and customer retention software service firm Optimove.
Data analytics and marketing technology specialist Traffic Generation has highlighted the need to further investigate new communication channels after a study found that the more social casino players would opt for alternative social media platforms.
Social gaming company Zynga has reported revenue of $203 million (€150.4 million) for the third quarter of 2013, a 36% drop on the figures posted for the same period last year and a 12% decrease on the second quarter of 2013.