How to win players in the US new sports betting market

5 February 2019

For online sports betting brands to successfully enter and thrive in the new US market, understanding what US consumers think about the industry and the factors that will win them over is critical.

Paysafe’s latest consumer research report shows that US players will choose their sports betting app based on the deposit and withdrawal options the operator offers. The reasons for this include:

1) Payment security is the top priority for online consumers – Only 37% of players currently agree that placing a bet online is just as secure as placing a bet in person, and 45% of people interested in betting online at some point in the future said that security would be a key factor when choosing between apps.

2) Players want to deposit in multiple ways – Nearly a quarter of sports bettors (23%) identified the number of payment options available as a reason for choosing a sports betting app, and 42% are open to switching their payment method to ones that satisfy criteria such as greater protection from fraud and ease of use.

3) Alternative payments are key to acquisition – 19% of online sports bettors reported that they had experienced a card decline at least once when making a deposit to an online sports betting operator. When this group we were asked how frequently this occurred, 51% said their card was declined most or even all of the time. Depositing via an alternative payment method was a popular course of action once a card transaction was declined; 35% of consumers had used a digital wallet to make a deposit at least once when experiencing a card decline, and 22% had used a cash replacement voucher.

To discover more about consumer sports betting preferences in the US, as well as Paysafe’s take on the potential market size of sports betting in the country, download All the ways that players pay now.