Greentube extends Latin American reach with BetPlay

28 August 2019

Greentube, the NOVOMATIC Interactive division, has launched with Colombian operator BetPlay, making for another significant partnership as the company expands its footprint in the emerging region.

Following an integration, a selection of popular titles from the supplier’s portfolio are now live with BetPlay and available through the operator’s digital platforms. BetPlay went live with Greentube content on July 19th, with titles Aztec Power, Apollo God of the Sun, Amazing Stars and Book of Ra Bingo.

BetPlay is one of the largest operators in Colombia, which in 2016 became the first South American country to establish a licensing framework for online gaming.

Michael Bauer, Greentube CFO/CGO said: “BetPlay has a great reputation in Colombia with a strong market presence. Adding their name to our operator network puts us in an excellent position to become the go-to B2B supplier in the region. Our Colombian client base continues to grow from strength to strength, and with our large portfolio of games already delivering results for our partners, we expect our market position to expand rapidly.”

Carlos Mora, Director of Product and Operation at BetPlay, said: “Providing top quality entertainment to our customers is the center of our operational strategy, and with Greentube’s high quality titles we have been able to boost our interactive offer. The company’s player-focused approach together with its deep knowledge of international markets make Greentube a great match for BetPlay. I am certain that this partnership will deliver fantastic results for both parties.”