Global Cash Access
LAS VEGAS - Nov. 24, 2003 - Greektown Casino, located in Detroit, Mich., and 17 other properties recently signed contracts to use the innovative products and services of Global Cash Access (GCA), the leading supplier of cash access and customer relationship marketing technologies to the gaming industry.
GCA offers an array of products and services, ranging from the latest ATM technology to guest development marketing services that help casinos better understand their customers and increase traffic to the gaming floor and special events.
Greektown Casino has signed a multi-year agreement to use several GCA products and services, including QuikCash Plus (QCP) Web and the award-winning Automated Cashier Machine (ACM\\\SM).
'GCA's ACM and QCP Web technology are a powerful combination that will further increase our operational efficiencies and provide a better customer experience versus traditional cash access methods,' said Bruce Dall, CFO of Greektown Casino. 'We look forward to continuing our business relationship with this well-respected industry leader.'
'We are extremely pleased to continue our relationship with Greektown Casino,' said Diran Kludjian, executive vice president of North American and international sales for GCA. 'Greektown is an industry leader in implementing technology to improve guest service, and its use of our products will help enhance the overall gaming experience.'
The ACM is a 'smart ATM' that uses facial biometrics recognition technology to offer patrons a quick way to access multiple cash access services and other entertainment needs in a single stop - without cage operator assistance. The all-in-one funds access device offers multiple transaction choices, including ATM, debit and credit card cash advance, TeleCheck check guarantee, Western Union Money Transfer and QuikCredit. Patrons also can redeem complimentary offers and receive coupons at the ACM, improving customer service and enhancing the overall experience.
QCP Web is a full-service transaction processing system for cage operations that streamlines casino operations and increases gaming revenues. Through a secure, browser-based environment, QCP Web allows casinos to process multiple financial transactions through one device – including credit and debit cash advance, TeleCheck check guarantee, Western Union Money Transfer, QuikCredit and Central Credit. QCP Web speeds up the transaction processing cycle by matching customer profiles to GCA's database, so manual input is virtually eliminated and patrons receive faster service.
In addition to Greektown Casino, properties that recently signed agreements with GCA are:
- Apache Gold Casino - San Carlos, Ariz.
- Binion's Horseshoe - Las Vegas
- Casablanca Resort & Casino - Mesquite, Nev.
- Casuarina Casino Resort - Las Vegas
- Cher-Ae Heights Bingo and Casino - Trinidad, Calif.
- Chinook Winds Gaming & Convention Center - Lincoln, Ore.
- Clovis 500 Club - Clovis, Calif.
- Club Cal Neva Hotel Casino - Reno, Nev.
- Eureka Casino Hotel - Mesquite, Nev.
- Golden Phoenix Hotel & Casino - Reno, Nev.
- Lake Tahoe Horizon - Lake Tahoe, Nev.
- Oasis Resort Casino, Golf & Spa - Mesquite, Nev.
- Pechanga Resort and Casino - Temecula, CA
- River Palms Resort Casino - Laughlin, Nev.
- San Manuel Indian Casino - Highland, Calif.
- Three Angry Wives Pub - Las Vegas
- Virgin River Hotel & Casino - Mesquite, Nev.
About Global Cash Access and First Data Corp.
Las Vegas-based Global Cash Access (GCA), majority owned by First Data Corp., is the global leader in providing cash access and customer relationship marketing services to approximately 1,000 gaming properties and other clients in the U.S., Canada, Caribbean and Europe. Providing access to the largest industry database of more than 10 million gaming patrons worldwide, GCA is widely recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. For more information, please visit the company's Web site at www.globalcashaccess.com.
First Data Corp. (NYSE: FDC), with global headquarters in Denver, helps powers the global economy. Serving approximately 3 million merchant locations, 1,400 card issuers and millions of consumers, First Data makes it easy, fast and secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card or check at the point-of-sale, over the Internet or by money transfer. For more information, please visit the company's Web site at www.firstdata.com.