GiG signs deal with HooYu to smooth KYC

9 October 2019


Identity confirmation provider HooYu has signed a deal with iGaming operator and technology provider, Gaming Innovation Group (GiG) to help smooth Know-Your-Customer (KYC) checks at all points of the customer lifecycle.

GiG offer a range of technology and platform solutions to igaming operators as well as operating their own customer-facing sports, casino and poker sites. The company looked to HooYu to help improve the efficiency of their KYC process.

The HooYu Identify platform will now be deployed in a waterfall approach, following the results of identity database checks to create a smooth, easy customer experience.

The HooYu customer journey uses customisable UI & UX tools to facilitate ID document validation, facial biometrics, address proofing and also enables customers to provide source of funds information where required. 

Mark Weston, GiG head of payments, risk & fraud commented, “By integrating HooYu we can reduce KYC review times from hours to minutes. We listen to what our customers want and they tell us a fast and easy process is key. HooYu brings us a huge saving of manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers.”

David Pope, marketing director at HooYu said, “The HooYu customer journey tools are relevant not just to customer sign-up but to all parts of the customer lifecycle to help strike the right balance between a great customer experience and compliance with regulatory requirements.”