Funstage is a multi-platform gaming service provider offering synchronous play on mobile apps, social networks and other web-based technologies to gamers around the world. Funstage is subsidiary of Greentube, the global interactive business unit of NOVOMATIC, GameTwist, with over 4,000,000 players a month, is one of the largest online gaming communities worldwide.
Faced with the challenge of engaging their user across app and web, maintaining engagement with their user and determining the most affective engagement channels across all of their platform, Funstage partnered with Xtremepush.
Following a simple SDK integration and deployment to Funstage, the Xtremepush platform enabled Funstage to achieve
- Purchase conversion rate for Web Push Campaigns is 50% higher than platform average
- Increase in open rates and interactions with app pushes to increases in open rates and interactions with app pushes by 25% compared to our previous push supplier Parse.The average rate of a payment in a push and web push session is 100% higher than the platform average
- +27% lower bounce rate compared to other direct user communication channels
- +20% in session duration on platform for these users
- Registration conversions rates is now 20% above average platform conversions rate when personalised message is sent to Inbox via Xtremepush
Funstage achieved these results through incorporating a number of Xtremepush functionalities into their marketing and comms campaigns
- Multi-channel engagement across web and app
- Easy integrations with existing platforms and partners
- Integrating their backend segments to the Xtremepush platform
- Introduce multi-language, multi-channel campaigns
- Ability to A/B test campaigns - accelerate our test cycles and improvements of communication text graphics and individualization to user segments
Nice words from Bernd Eibl, Team Leader - CRM Social Gaming at Funstage
“They are a great team to work with - always on hand to offer us support and strategy guidance while also been very fast replying to any queries we may have. The customer service the Xtremepush team provide is excellent. They are always very helpful and fast in response.”
To find out more, download the full case study here.