Facebook launches mobile games publishing pilot
Social networking website Facebook has announced the launch of Facebook Mobile Games Publishing, a new pilot programme.
Through the programme, Facebook will work with selected small and medium-sized game developers to bring games to the website, and will “provide promotional support for their games in placements” across mobile applications.
“With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users,” Facebook software engineer Victor Medeiros said.
“This programme is designed to reach people who already play games on Facebook with new games that may interest them. For example, we will help strategy game fans find strategy games and casual game enthusiasts find casual games.
“We are invested in the success of these games, and in exchange for a revenue share, we will be collaborating deeply with developers in our program by helping them attract high-quality, long-term players for their games. We'll also be sharing analytics tools and the expertise we've gained from helping games grow on our platform for more than six years.”