Multimedia content provider PA Media has agreed a strategic partnership with esports statistics and odds specialist PandaScore, in a move the two parties say will allow operators to offer customers a wider range of betting options on esports competitions.
Canadian media business theScore has sealed a partnership with Ubisoft to create a video content series dedicated to the interactive entertainment company’s esports title, Tom Clancy’s Rainbow Six Siege.
Operators, regulators and technology companies have been urged to act after a study found that nearly half of worldwide social media users who engage with esports betting posts on Twitter are under the age of 16, while the majority of tweets flout UK advertising rules.
Bayes Esports Solutions today announced that it has acquired the exclusive worldwide data distribution rights of League of Legends esports competitions operated by Riot Games. Under the deal, game data from League of Legends esports competitions will be delivered to media customers and data consumers.
Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.