Dunder signs up for Fast Track tool

14 April 2020

Dunder has become the latest online casino operator to choose the award-winning Fast Track CRM tool to enhance player engagement and drive retention.

Fast Track will work with Dunder to provide a custom player engagement platform that puts efficiency and ease of use at the centre of the CRM execution process, as well as using a rich stream of data to choose the right moments to communicate with players.

By targeting players in real-time and at different moments of their user lifecycle with tailored communications and promotions, Dunder will be able to deliver a truly individual experience to each player.

Dunder is a fast-growing, modern online casino with a focus on clean, user-friendly design. The brand has quickly become a market leader since its launch in 2016.

Thomas Rosander, CEO of Dunder said: ‘Fast Track CRM is the only tool available that will allow us to work with CRM the same way we do in other aspects of our business.

“It’s refreshing to partner with a company that truly understands the needs of operators in our industry and provides a solution to the pain points many of us experience when trying to improve our engagement strategies.”

Fast Track has enjoyed a lot of attention since the official launch of its tool at ICE 2019, with Dunder being one of several large operators to onboard so far.

Simon Lidzén, CEO and co-founder of Fast Track, said: “Working with innovative brands like Dunder is hugely rewarding for our team.

“It’s wonderful to see what these operators can achieve with the platform and we get valuable feedback on potential future developments. We anticipate that Dunder will be producing truly innovative player engagements once we are live.”