Driving loyalty in online casinos

20th December 2017

The webinar "Driving loyalty in online casinos" took place on the 20th December 2017 at 15:00 BST.

As the acquisition costs for players of online casinos are rising, and challenges with churn are ever-present; differentiating in this crowded marketplace has a real impact on profitability. Improving player retention by implementing gamification styled game mechanics and using your CRM and data to deliver real-time personalization can extend player longevity by over 100%.

DeltaDNA CEO, Mark Robinson, will share how to significantly increase player engagement and game profitability by breaking free of replicating the real-world casino environment and harnessing the best practices from F2P and premium games.

Attendees will learn:

• How to create a retention-increasing game environment
• How good on-boarding, leader boards, social features and collection mechanics can improve engagement
• How to increase player life time value (LTV)


Mark Robinson
Job title:


Mark Robinson co-founded deltaDNA in 2010 and has over 20 years’ experience in data mining. DeltaDNA supports social responsibility and fraud prevention in real money gaming through real-time player interaction, triggered by big data analysis of in-game player behaviour.