Betgenius is the leading provider of sophisticated data-driven software to the regulated sports betting sector. It delivers cutting-edge technology that helps international bookmakers and lottery operators maximise performance across trading and marketing.
Betgenius’ range of Sportsbook Management services, including PreMatch Manager, InPlay Manager, Racing Manager and eSports, are renowned for helping operators increase operational efficiency, drive turnover and increase margins.
With a 400-strong trading team, Betgenius offers the most comprehensive events coverage and allows sportsbooks to either partially or fully outsource their pre-match and in-play trading functions.
Betgenius offers a range of user experience and customer engagement tools, ranging from full sportsbook presentation to dynamic in-play applications.
Its market-leading products, including Sportsbook Design, Live Betting Applications and Scorecentres, are proven to help Betgenius partners drive customer engagement and retention, and maximise lifetime value.
Betgenius also leads the way in its Digital Marketing services through a mix of strategic input and proprietary technology. Using the simple principles of ‘Attract’, ‘Engage’ and ‘Retain’, Betgenius has established itself as the sector’s number one ad server for more than a decade.
The Betgenius creative team are experts in delivering engaging ads in a variety of betting formats. By delivering customised content in real-time to targeted audience segments, we are able to maximise the efficiency of spend.
Matt’s career in the sports betting sector dates back to 2003, spending three years at Sporting Index prior to joining Betgenius in November 2005. Based in London, he is responsible for managing commercial activity across the firm’s key operator and lottery accounts.