Digital Fuel Marketing launch Digital Fuel Intelligence

4 February 2019

Digital Fuel Marketing are excited to launch a brand new offering to their marketing solutions portfolio at ICE London 2019. The specialist online marketing agency will unveil ‘Digital Fuel Intelligence’ at the gaming industry event at London’s ExCel 5-7 February.

The new open AI powered service offering will aim to enable betting and gaming brands, irrespective of size, to develop a 1:1 marketing relationship with their audience by providing unique insights and actions. Digital Fuel CEO Toby Oddy explained “with such a competitive acquisition landscape, it is imperative that brands are able to understand their users from that first interaction, and continue to learn about their behaviours and triggers. Digital Fuel Intelligence connects all of the dots and uses AI to not only scale acquisition campaigns but also extend LTV’s across audience segments. With the latest marketing technology and our experience driving strategy and execution, we are able to take the pressure off internal marketing teams, allowing them to concentrate on creating fresh and innovative campaigns.”

Combining artificial intelligence and automation with Digital Fuel’s intimate knowledge and expertise in customer acquisition and user engagement, this solution will give operators the necessary tools to scale personalised, multi-touch programs at all stages of the customer life cycle while reducing heavy IT involvement or data science resources. Oddy added: “this platform integrates all areas of the betting experience in real time, from trading to marketing, offering a truly unique solution that we’re proud to be bringing to market.”

Digital Fuel Marketing will be showcasing their new offering at ICE London and can be found at stand S2-100. Operators keen to learn more on how this solution aims to power all marketing and CRM channels should visit Digital Fuel to better understand the benefits of getting smart with marketing intelligence.