Daily news

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    Leading bookmakers Ladbrokes, William Hill, Gala Coral and Paddy Power have announced the establishment of a new voluntary self-regulation scheme as part of a commitment to ensure more responsible advertising.

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    Bookmaker Betfred is to launch its first brand campaign in partnership with the Brothers and Sisters advertising agency, according to various reports.

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    The Australian Football League (AFL), the top division of Aussie rules in the country, is reported to be considering reviewing its partnership with gambling company Tapcorp, with fellow operators BetEasy and William Hill Australia said to be interested in bidding for the contract.

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    Bookmaker Betfred has appointed the Brothers and Sisters advertising agency to its creative account following a competitive pitch.

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    Online gambling company Betfair has become the first betting brand to use Google Glass live on air as part of a wider strategic plan to develop bespoke products for the technology over the coming year.

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    Bookmaker Ladbrokes is set to introduce digital and experiential features to its network of stores in an attempt to differentiate itself from the competition on UK high streets.

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    UK bookmaker William Hill has set a revenue target of £200 million (€245.9 million/$334.6 million) for this summer’s Fifa World Cup national team football tournament, which is due to kick off in Brazil next week.

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    Stars in their eyes

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    Irish independent bookmaker Boylesports has agreed a deal to become a sponsor of the Irish Greyhound Derby through to 2016.

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    The Advertising Standards Authority Ireland (ASAI) has ruled that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius was “offensive” after it breached several rules.

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    Specialist horseracing channel Turf TV, a joint venture between 34 leading UK racecourses, is targeting further growth after achieving what it described as “significant” progress during the 12 months to December 31, 2013.

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    The UK’s Advertising Standards Authority (ASA) has concluded that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius breached rules and brought advertising into disrepute.

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    Betting operator Gala Coral has announced the appointment of Fiona Thorne to the newly-created role of corporate affairs director.

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    The UK’s Advertising Standards Authority (ASA) has order Irish bookmaker Paddy Power to withdraw an advert that offered betting odds on the outcome of the ongoing murder trial of Paralympic athlete Oscar Pistorius.

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    UK bookmaker Betfred has agreed to become a sponsor of the Grand National Festival UK horseracing event.

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    The UK’s Advertising Standards Authority (ASA) has launched a formal investigation into an advert from bookmaker Paddy Power that offered betting odds on the outcome of the ongoing murder trial of Paralympic athlete Oscar Pistorius.

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    UK Culture Secretary Maria Miller has called for gamblers to be given more protection despite the introduction of a new spending limit code of conduct, according to UK public-service broadcaster the BBC.

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    At The Races, the UK pay-TV broadcaster, has acquired media rights deals for horse races staged at the Ripon and Plumpton British racecourses.

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    The Italian Senate has passed an amendment to a government finance bill that will ban radio and television gambling advertising in the country.

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    The global gambling sector grew 4.9% in 2013 and generated €317.6bn in gross win, a figure that is set to rise to €332.4bn in 2014 and then on to €395bn by 2018, iGaming Business’s exclusive data partner H2 Gambling Capital has revealed in the second of the four data-led articles it is publishing this week.

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