Daily news

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    Betting company Coral has extended its title sponsorship of the Scottish Grand National annual horseracing event.

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    Bookmaker Ladbrokes has reportedly enlisted the Recommended Agency Registers (RAR) to assist with a search for a new PR agency.

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    Betting company Coral has replaced William Hill as the new title sponsor of the UK Championship snooker tournament.

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    The Coral bookmaker brand of betting operator Gala Coral Group has agreed a deal to become the new main sponsor of English Super League rugby league club Wigan Warriors.

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    The Senet Group, a new self-regulation body founded by four of the UK’s largest betting operators, has appointed London-based agency The Corner to head up its new responsible gambling campaign.

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    The UK’s Advertising Standards Authority (ASA) has banned two poster adverts by Ladbrokes that promoted the bookmaker’s ‘Ladbrokes Life’ campaign after ruling they condoned an “irresponsible attitude to gambling”.

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    Leading bookmakers Ladbrokes, William Hill, Gala Coral and Paddy Power have announced the establishment of a new voluntary self-regulation scheme as part of a commitment to ensure more responsible advertising.

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    Bookmaker Betfred is to launch its first brand campaign in partnership with the Brothers and Sisters advertising agency, according to various reports.

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    The Australian Football League (AFL), the top division of Aussie rules in the country, is reported to be considering reviewing its partnership with gambling company Tapcorp, with fellow operators BetEasy and William Hill Australia said to be interested in bidding for the contract.

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    Bookmaker Betfred has appointed the Brothers and Sisters advertising agency to its creative account following a competitive pitch.

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    Online gambling company Betfair has become the first betting brand to use Google Glass live on air as part of a wider strategic plan to develop bespoke products for the technology over the coming year.

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    Bookmaker Ladbrokes is set to introduce digital and experiential features to its network of stores in an attempt to differentiate itself from the competition on UK high streets.

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    UK bookmaker William Hill has set a revenue target of £200 million (€245.9 million/$334.6 million) for this summer’s Fifa World Cup national team football tournament, which is due to kick off in Brazil next week.

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    Stars in their eyes

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    Irish independent bookmaker Boylesports has agreed a deal to become a sponsor of the Irish Greyhound Derby through to 2016.

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    The Advertising Standards Authority Ireland (ASAI) has ruled that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius was “offensive” after it breached several rules.

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    Specialist horseracing channel Turf TV, a joint venture between 34 leading UK racecourses, is targeting further growth after achieving what it described as “significant” progress during the 12 months to December 31, 2013.

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    The UK’s Advertising Standards Authority (ASA) has concluded that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius breached rules and brought advertising into disrepute.

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    Betting operator Gala Coral has announced the appointment of Fiona Thorne to the newly-created role of corporate affairs director.

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    The UK’s Advertising Standards Authority (ASA) has order Irish bookmaker Paddy Power to withdraw an advert that offered betting odds on the outcome of the ongoing murder trial of Paralympic athlete Oscar Pistorius.

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