Independent Irish gaming company SeanieMac International has joined forces with affiliate software supplier Income Access to launch an affiliate programme for the its online sportsbook and casino brand SeanieMac.
Online gaming and sports betting provider bet-at-home has cited the impact of international advertising campaigns for the 2014 Fifa World Cup national football team competition as one of the main reasons behind its success during the nine months through to September 30.
US operator Caesars Entertainment Corporation has reportedly been issued with a $10,000 (€7,993) fine by the New Jersey Division of Gaming Enforcement (DGE) for sending promotional material to people who had voluntarily excluded themselves from online gambling in the US state.
UK-based interactive gaming company NetPlay TV has reported that despite its level of marketing expenditure, it was not able to achieve the targeted levels of revenue and new customers expected during the third quarter.
Online gaming marketing services provider XLMedia has reported strong sales momentum in core European markets as year-on-year revenue and gross profit jumped during the six months through to June 30, 2014.
Online gaming marketing services provider XLMedia has completed the acquisition of social and mobile gaming marketing firm ExciteAd Digital Marketing (EDM) in a deal worth up to $19 million (€14.5 million) in cash and shares.
Online gaming products publisher Gaming Realms has conditionally agreed a deal to purchase specialist eGaming marketing company Blueburra Holdings, the operator of the Bingoport.co.uk affiliate website, for up to £10.5 million (€13.2 million/$17.5 million).
UK bookmaker William Hill has set a revenue target of £200 million (€245.9 million/$334.6 million) for this summer’s Fifa World Cup national team football tournament, which is due to kick off in Brazil next week.
UK-based interactive gaming company NetPlayTV has announced that its SuperCasino.com brand will again serve as the headline sponsor of UK reality television programmes Big Brother and Celebrity Big Brother for a second consecutive year.