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    A new investigation into gambling advertising in Sweden will consider a number of new controls to halt what lawmakers consider to be overly aggressive marketing practices by the country’s licensed igaming operators, including a blanket ban on advertising.

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    Marketing platform provider First Look Games has formed a strategic partnership with iGaming Business, the publishing division of igaming events giant Clarion Gaming, to help increase exposure for games developers.

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    Aspers, Caesars, Genting, Playtech and the Rank Group have all signed up as new partners of UK-facing responsible gambling body the Senet Group.

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    This week we look at role reversal in the lottery space, ponder the outrage over the M&M's slot-machine dispenser and payday loans and giggle at some of the more outlandish Royal baby name predictions

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    New Zealand’s Advertising Standards Authority (ASA) has published a new code for gambling adverts in the country, with a focus on protecting children, young people and other vulnerable people from gambling-related harm.

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    Sweden’s former gambling monopoly Svenska Spel is to stop advertising its online casino offering  for the rest of 2019, over concerns that the vertical could lead to significant increases in problem gambling in the market.

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    Digital Fuel is looking to expand into the US market, with the New Jersey Division of Gaming Enforcement clearing the Australian online marketing specialist to apply for an Ancillary Casino Service Industry Enterprise Licence in the state.

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    Sweden’s leading gambling trade associations Spelbranschens Riksförbund (SPER) and Branschföreningen för Onlinespel (BOS) have set out a new code of conduct for members to tackle concerns over excessive advertising in the newly-regulated market.

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    Affiliate marketing giant Gambling.com Group has been cleared to apply for an Ancillary Casino Service Industry Enterprise License in New Jersey, allowing it to strike revenue share partnerships with operators in the state.

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    A new code of conduct for gaming operators active in the Danish market has been published, with the aim of strengthening consumer protection and lowering the risk of gambling addiction in the country.

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    Tribal-run Casino Arizona has acquired the naming rights to the Phoenix Rising Sports Complex, the home stadium of United Soccer League (USL) club Phoenix Rising FC.

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    Problem gambling funding body GambleAware has launched a new television advert for its ‘Bet Regret’ safer gambling campaign to coincide with the start of the 2019 Cheltenham Festival horseracing event.

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    The Boston Red Sox has become the first Major League Baseball (MLB) franchise to enter into a partnership with a casino and gaming company after confirming a deal with MGM Resorts International.

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    Connecticut's Mohegan Sun Casino & Resort has entered into a strategic partnership with Major League Soccer (MLS) club New York City FC, the pair pledging to offer fans and customers “money-can’t-buy” experiences.

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    The Gambling Commission, responsible for regulating gambling in England, Scotland and Wales, has reported a slight decline in the prevalence of problem gambling in 2018, though there were clear signs that public perception of the industry is worsening.

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    The Office of the New Jersey Attorney General has ordered all licensed casinos and igaming operators in the state to cease working with Oddshark, citing the high-profile affiliate's promotion of illegal, offshore gaming sites. 

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    The UK’s Advertising Standards Agency and Committees of Advertising Practice have published a list of new standards designed to protect children and young people from irresponsible gambling adverts.

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    Eight NFL franchises already have partnerships in place with Caesars

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    TV advertising accounted for just 15% of British gambling industry marketing spend in 2017

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    New limit to be introduced in August before subscribers are able to block all gambling ads

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