Digital market software provider Optimove has announced the launch of Self-Optimising Journeys, a new artificial intelligence solution that it said autonomously determines ways to guide customer behaviour.
Online sports betting operator PointsBet has entered into a partnership with National Basketball Association franchise the Indiana Pacers, as well as confirming the locations for three new off-track betting facilities in Illinois.
Dutch regulator Kansspelautoriteit (KSA) has revealed that it issued 14 warnings to igaming operators over the use of the novel coronavirus (Covid-19) pandemic in adverts to promote their gambling products.
Affiliate marketing services provider XLMedia has said it expects to post a year-on-year drop in revenue for the first half of 2020, primarily due to Google de-ranking a number of its websites and also the impact of the novel coronavirus (Covid-19) pandemic.
Affiliate giant Catena Media has said that it expects to achieve record revenue and profit in the second quarter of 2020, despite its business being affected by the novel coronavirus (Covid-19) pandemic.
The Spanish government has notified its proposed restrictions on advertising to the European Commission after amending the controls to remove an exception for advertising around live sport broadcast and to prohibit betting sponsorship for clubs.
Esports betting operator Esports Entertainment Group has entered into a new licensing and sponsorship agreement with Allied Esports Entertainment, the global esports event business that owns the World Poker Tour (WPT).
The German Association of Telecommunications and Media (DVTM) has finalised a new self-regulatory framework for advertising by Schleswig-Holstein licensed operators on the country’s free-to-air TV channels.
PointsBet has achieved a pair of industry firsts through its exclusive partnership with the Detroit Tigers, becoming the first sportsbook to partner a Major League Baseball (MLB) team and the first to partner a Michigan-based sports franchise.
British gambling trade body the Betting and Gaming Council and the Gambling Commission have welcomed the House of Lords' committee recommendations for regulator change in Great Britain, while looking to highlight recent progress towards tacking gambling harm in the market.